I’m a London-based digital communications professional with more than 10 years’ experience in writing, editing and managing websites for media publications, national charities and NGOs. I’m passionate about web accessibility and digital inclusion, which are major focuses of my work.
My career experience includes working for The Big Issue Foundation, St Mungo’s, Mencap, British Heart Foundation and Macmillan among many others.
I’m a digital generalist, or rather my specialism is generalism. I believe digital is too interconnected and fast-paced to be siloed into having only one specialist area. You can’t create good digital products without analysis, and analysis alone will not enable you to reach your goal.
- Writing and editing
- Accessibility and inclusion
- SEO and analytics
Skills, training and achievements
Writing and editing
I’m a trained writer with a professional qualification (PG Dip in Magazine Journalism, Cardiff University) and several years’ experience writing and editing for print and online publications and websites.
I have extensive knowledge producing high quality written and rich media content to support NGO activities, including the delivery of core services, campaigning, recruitment and fundraising, for both web and marketing channels.
I’m experienced in developing tone of voice and writing for web guides and delivering workshops to upskill colleagues and improve writing standards. I also sub edit and proofread, and have a strong background in writing house style guides and implementing brand guidelines.
Content Management Systems
I’m proficient to advanced level across several open source Content Management Systems, including WordPress and agency builds. I currently work in Sitecore for Macmillan Cancer Support (and previously did for British Heart Foundation). Prior to this, I worked in Drupal 8 after a successful 2016 upgrade from 6 for Mencap website relaunch, to become one of the first charities in the UK to work in this version.
Accessibility and inclusion
I have hands-on experience of producing readability guidelines and implementing best practice for digital accessibility for national charities, including learning disability charity Mencap, British Heart Foundation and Macmillan. I led on the development of the new inclusive language guidelines at Macmillan, which were unveiled in the second half of 2021.
I have also produced writing resources, tools and hosted training sessions to upskill colleagues, and am trained in and understand the core principles of WCAG accessibility standards.
Having worked in the public health and disability sectors for more than 10 years, I have first-hand knowledge of writing and developing accessible content for key audiences. I have demonstrably improved the readability of web content for national charities, and developed guidelines alongside people with disabilities.
SEO and analytics
Daily management of Google Analytics accounts; monthly reporting processing for stakeholders; introduction of meaningful metrics; Evidence-based decisions to improve user experience; raising digital literacy about GA among organisation’s digital champions through guides and workshops.
I use Google Analytics to make evidence-based decisions, and to improve and optimise searchability of organic web content, particularly for most-in-need audiences. I also have several years’ experience in cross-channel digital marketing for paid search advertising (Google Search Ads and Bing), as well as LinkedIn and Facebook.
Search Engine Optimisation
Organisational lead for SEO at Mencap, tasked with improving the performance of key digital assets through best practice guidance, and raising digital literacy among site contributors through guides and workshops. Benchmarking of performance and implementation of Google Search Console findings.
Daily account management experience to support stakeholder aims for British Heart Foundation; led a successful application to GrantsPro (October 2015) for Mencap and maintained status; analytics insights to support SEO work for Mencap and BHF. Managed Grants and Paid search activity at British Heart Foundation across the organisation’s events, individual giving, legacy and healthcare innovation portfolios.
Several years’ experience photographing for events and case stories for both print and digital publications. Trained at foundation level at London School of Photography. My current equipment is a Canon DSLR 250D, and a Canon Powershot G9X.
I am DSLR trained and specialise in outdoor and portraiture photography, and have had works published in magazines and online. My photography skills are a highly valuable asset for working in online editorial teams.
Adobe Photoshop and Lightroom
I use picture editing applications to support creation of strong digital media for web and print publications, including for charity and other freelance clients. I’m also proficient in the colourisation and repair of old and black and white photographs.
I trained in Scrum Agile in 2017 and have since used this methodology at Mencap, British Heart Foundation and Macmillan. I have continued to develop my knowledge and on the job experience during this time. I also have several years’ experience working on large-scale digital projects, including website relaunches, content migrations, and national campaigns, as part of a Scrum Agile team.
Visit my portfolio page to see specific examples of my work.
- Macmillan Cancer Support (2019 – present)
- British Heart Foundation (2017 – 2019)
- Mencap (2013 – 17)
- St Mungo’s (2012 – 13)
- University of Birmingham (2011)
- The Big Issue Foundation (2008 – 10)
- Haymarket Publishing (2006 – 08)
Visit my LinkedIn profile for a full career history. CV available on request.
- Postgraduate Diploma in Magazine Journalism (Cardiff University, 2005)
- 2.1 BA (Hons) English Literature (Swansea University, 2003)
- 3 A Levels (Northampton College, Daventry, 1999)
Portrait photo credit: Esme Porter